A NEW LIFE FERRINO X FENDI
Fendi, in fact, among some important collaborations, for its new Capsule Collection has chosen Ferrino’s Trivor 2 tent and Dry Up 22 backpack, which will be able to “trave” in the most prestigious international boutiques. The quintessential interpreter of this exceptional project has been Sarah Coleman, a multidisciplinary visual artist from New York City, who reinterprets design materials by applying them to everyday objects, infusing them with a sensation of luxury and an irony touch. According to the artist, we all deserve a second chance: it is from this philosophy that her inspirations are born, which border on art, fashion and design.
Silvia Venturini Fendi
There is a sense of fun in everything we do since the beginning. If you think that, for example, the double F stands for fun fur, you can see how this is applied in accessories, through our charms, but also in menswear collections, where you unexpectedly find materials put together. I aim at something that gives a new attitude, but always being very pragmatic, because for me functionality is very important. I love finding new solutions to things that may seem impossible, because nothing is impossible, it’s just a case of exploring until we can make it happen.
I have always looked with great attention to how Fendi selects brands and approaches collaborations. When they turned to us, recognizing the value of our brand and our know-how regarding backpacks and tents, it gave me immense pleasure. A fruitful collaboration was immediately established between the teams of the two companies, facilitated by a common DNA, two Italian brands that work in their fields with greta seriousness, passion and expertise.
--> Read the entire story on The Pill Magazine #46
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